KASEA members have selected a new logo to represent the association. This process began with members completing a survey of multiple logos. Once one logo was selected, different color pallets were included in another survey. Below is the rationale the designer used behind the final selection. We look forward to improving the look of our online presence and to having a recognizable symbol to represent our group.
Rationale: Star figure with megaphone communicates the “advocacy” aspect of KASEA’s mission. It is dynamic and has upward/positive movement. The longer “arm” reaches out to represent that the organization is “committed to the success of all children”. Bright yellow contrasted with blue helps the megaphone to stand out.